Guide
How to Capture and Qualify Leads at a Trade Show Stall
Practical steps for exhibitors to capture trade show leads, qualify them on the spot and follow up while the conversation is fresh.
By the ExpoLiz team · · 3 min read
A stall can have a great day and still leave with nothing to follow up on. The difference is how you capture each conversation. This guide covers a simple routine for exhibitor teams.
1. Decide what a good lead looks like before the show
Agree two or three signals that make a visitor worth a call, such as budget, timing or the product they asked about. Write them down so everyone on the stall judges the same way.
2. Capture every conversation with a scan
With ExpoLiz, exhibitor teams scan a visitor’s badge, so every stall conversation is saved with a scan. It works on mobile, so you can scan, capture contacts and keep moving.
3. Qualify on the spot with notes and tags
Add notes and tags while the conversation is still fresh. A short note like “wants a quote, decision next month” is more useful than a name alone. Use the same tags across the team so you can sort later.
4. Keep the aisle moving
Take the scan and a note, then book a follow-up rather than running a full discovery call at the stall.
5. Leave with leads ready to act on
Stall contacts are packaged for exhibitor follow-up, so you leave with leads ready to act on.